BlackPink Makes History at Coachella

One of K-POP’s biggest female groups, BlackPink, has made history these past few weeks as being the first female K-POP act to perform at Coachella. Coachella is a music festival that happens in California. Artists like Beyonce, Billie Eilish, Ariana Grande, and others, have all performed at Coachella (to show the type of a-list stars they get.). BlackPink performed almost all of their songs, seeing as they only have put out mini-albums. What is interesting to note is that this is a group from South Korea and speak a completely different language. Coachella has been in conversation recently regarding the demographics of those that attend the festival. It is known that someone who is white and in upper-middle class is more likely to be the average Coachella-goer. Conversations like these were brought to the public’s attention after Beyonce headlined Coachella last year and made history being the first black woman to do so. Many commenced the singer for sticking with the theme of the black culture for her set, even if there wa a chance her audience was not going to understand. However, amongst all of that, BlackPink was still able to interact and engage with audience. During their song “Ddu-Ddu-Ddu”, the audience could be heard, during the live stream, singing along to the group and even copying their signature dance moves. Having BlackPink at Coachella is a good move not only for the group, but for the festival as well. BlackPink is able to get more exposure to American crowds and have more of a Western presence from attending. Coachella can profit from drawing out crowds of K-POP fans with the promise of their favorite artists attending.