Marketing off of Billie Eilish’s Depression
April 24, 2019
Billie Eilish is one of the most popular young artists to date right now.
At only 17 years of age, she has already performed at Coachella. Something artists may never have the opportunity do.
Her music, which seems to be a fusion of electro pop and indie pop, details the young singers struggle with mental health. In an interview with Genuis, Eilish expresses her dislike with her own self sometimes.
The title of one of her songs, “idontwannabeyouanymore” is a further example of what she means by that. Needless to say, a lot of her songs have content that deal with anxiety and depression.
Billie Eilish falls under this new category of mainstream depression that is making it “ok” to be sad.
Music companies are taking advantage of this, which results in the artists constantly putting out music that has the same message of depression.
So, for people like Billie Eilish, it brings to question this: If she needs help, will she get it? Or will these companies keep marketing on her mental health?
zoe • Jul 23, 2019 at 9:11 pm
great points in this article. ultimately, I think it’s good that artists like these are shedding light on an issue not usually talked about before they came along and are helping to normalize. Also ultimately, fans will see with transparence if music companies are taking advantage….alot is coming out of the woodwork these days and people are fed up. A lot is changing for the better, for the little guys, for the depressed people, etc.